Sr. Product Designer at @TheFork with over 5 years of experience across consultancy and product companies.
Review Summary
Introduced AI into the product for the first time to help users quickly assess whether a restaurant was right for them leading to a +34% increase in CTR (18% → 24%) and +45% in CVR (4.3% → 6.6%).
Yums to TheFork Gift Cards
Led the design of a new experience to convert unused Yums into TheFork Gift Cards, solving a major user pain point. Result: 4.9K legit conversions (+13% YoY), –24 pts fraud, increased revenue and trust.
TheFork x MastercardBusiness case coming soon
Led design for an exclusive booking flow for Mastercard holders, as part of a €30M strategic partnership. Collaborated with internal and external stakeholders to deliver priority access to high-demand restaurants and exclusive menus.
Restaurant Page RedesignBusiness case coming soon
Led the redesign of the Restaurant Page to reduce cognitive load and improve content clarity. Introduced sections like “For You” and “Awards & Certification” to help users validate and compare restaurants more easily. The project also included a full technical rewrite to support faster, scalable development.
Other TheFork Projects
During these 3 years, I had the opportunity to work on various projects such as: Led of the design of the new brand identity of the Promotions on TheFork; Implemented a new motion design splashscreen for the mobile app to enhance the brand awareness; Designed the MVP of the "Continue to explore" feature, one of the most clicked features in the Search Page.
CAP – Freemium tool for professionals
During these 3 years, I had the opportunity to work on various projects such as: Led of the design of the new brand identity of the Promotions on TheFork; Implemented a new motion design splashscreen for the mobile app to enhance the brand awareness; Designed the MVP of the "Continue to explore" feature, one of the most clicked features in the Search Page.