Mattia Schirano

Introduced AI into the product for the first time to help users quickly assess whether a restaurant was right for them—without reading multiple reviews. This led to a +34% increase in CTR (18% → 24%) and +45% in CVR (4.3% → 6.6%).

Led design for an exclusive booking flow for Mastercard holders, as part of a €30M strategic partnership. Collaborated with internal and external stakeholders to deliver priority access to high-demand restaurants and exclusive menus.

Led the design of a new experience to convert unused Yums into TheFork Gift Cards, solving a major user pain point. Result: 4.9K legit conversions (+13% YoY), –24 pts fraud, increased revenue and trust.

Led the redesign of the Restaurant Page to reduce cognitive load and improve content clarity. Introduced sections like “For You” and “Awards & Certification” to help users validate and compare restaurants more easily. The project also included a full technical rewrite to support faster, scalable development.

During these 3 years, I had the opportunity to work on various projects such as: Led of the design of the new brand identity of the Promotions on TheFork; Implemented a new motion design splashscreen for the mobile app to enhance the brand awareness; Designed the MVP of the "Continue to explore" feature, one of the most clicked features in the Search Page.

Led the end-to-end design of a new B2C tool for technical professionals, built on a freemium model and a flexible, modular structure to support multiple calculators and input types. The MVP was launched for a niche market through a clear, SEO-optimized entry point and a seamless, in-platform registration flow.